Sunburn Festival
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival and is ranked among the world’s biggest music festivals. Started in 2007 as a 3-day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences, and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas and positioned India as a prime dance festival destination to the world.
BRIEF
The task given was to redesign the sunburn festival logo and the baseline. A short animation video was also to be made to introduce the logo. The video was to be made using stop motion. The time frame was 10 seconds. The stop motion could be made using any medium of choice.
LOGO CONCEPT
We wanted the new logo to match this year's sunburn theme which is 'Future is Now' Hence the new logo was designed to look futuristic and minimal. The color of the logo is purple which represents the futuristic and magical vibe of sunburn.
VIDEO CONCEPT
Sunburn festival is a blend of different events and emotions. So the thought behind the video was 'flow of events'. Our effort was to use elements that express the flow and rhythm. To achieve that we used lines and liquified elements for transitions between the frames. The medium used was clay. We kept the color scheme vibrant to tap the vibe of the festival. The background music that we chose was groovy party music that complemented the visuals.
